August 28th was the perfect day to celebrate Breitling’s newly revamped boutique opening in downtown Zürich. The weather was absolutely perfect and old town was in full motion. Zürich’s socialites, VIPs and Breitling loyal customers were all present to celebrate and be seen!
Breitling CEO Georges Kern was joined at the opening event by an impressive roster of special guests, including former World Cup Alpine ski racer, Winter Olympic gold medalist, and pilot, Dominique Gisin, multiple Ironman champion and duathlon specialist Ronnie Schildknecht, celebrated Swiss chef René Schudel, Breitling Jet Team leader Jacques Bothelin, and members of the Swiss Air Force’s Patrouille Suisse elite aerobatics squadron.
Georges Kern was excited about introducing Breitling’s new industrial-loft point-of-sale concept in Zürich, one of the brand’s home towns: «Our redesigned boutiques respect Breitling’s long heritage, but they do so in a stylish, contemporary environment. It is essential, as a global brand, to have a significant presence in key cities around the world. We have already launched flagship boutiques in Beijing and London, and today we are opening our doors to a new generation of Breitling enthusiasts in the country where the company was founded in 1884.»
Everyone was dressed to the Tee and ready to be captured before the step and repeat banner and of course the Breitling Jet Team aircraft (or I should say its bigger than life mockup!)
After many rounds of Champagne, delicious amuse-bouches and a light dinner courtesy of one of my favorite Italian restaurants Cantinetta Antinori, Swiss pop singer Baschi made a sleek appearance on a motorcycle created by iconic British brand Norton, one of Breitling’s partner companies.
No detail was spared!
Photos by Harold Cunningham/Getty Images for Breitling © Getty Images
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